The core purpose of market research is to identify consumer wants and needs. Innovation consultants have multiple techniques to obtain and analyse customer feedback to understand and predict behaviours and attitudes. This information is then used to design improved brands, products, and services that, hopefully, will be appreciated by the end user. And cause sales to rocket!
But this information is only as good as the source data it is based on. If your source data is inaccurate or incomplete, you risk designing improvements and innovations that nobody wants, even if they look good at concept stage. The secret is to analyse the emotions of the marketplace – emotions like frustration, anger, delight, and excitement, emotions which people actually act upon – and make wise decisions based on this evidence set.
We can help you with that.
Check this video out to understand more about how Pansensic uses consumer feedback to help you design a highly profitable future.