As 2023 gets under way, Pansensic is excited to announce that we are taking our longstanding partnership with cutting-edge innovation consultancy Strategic Innovation Ltd to the next level by becoming channel partners. Strategic Innovation (SI) are specialists in supporting their global brand clientele’s requirements to deliver highly innovative and sustainable products and services across multiple sectors including FMCG, Food Systems, and Mobility.

Throughout the years, Pansensic has supplied Strategic Innovation with game-changing insights across their end-clients’ qualitative text datasets. Pansensic’s Hybrid-AI software extracted customer emotions, behavioural drivers, and category themes from multi-channel feedback. Recently, we have also helped SI unearth hitherto unknown data on consumption patterns such as dosage and the frequency of use of products. The team at SI then use Pansensic’s insight platform to deliver compelling and evidence-based innovation leads to help their clients deliver better products and experiences to their customers.

Director of SI Paul Frobisher said, “Understanding the nuance of consumer behaviour and motivation is key to unlocking successful innovation. The positive feedback we have received from clients on our Pansensic based projects has been off the charts. The ability to take vast ,unstructured datasets and uncover valuable insight has been transformative and we look forward to deepening out relationship with the Pansensic team.”

The positive feedback we have received from clients on our Pansensic based projects has been off the charts.

“Our unique and leading capability turning customer written and spoken feedback into a powerful new source of market intelligence is becoming increasingly required by those companies who want to truly understand stakeholder behaviours like never before, “commented Theo Davey, Pansensic MD, “Working with Strategic Innovation has once again proved that the insights Pansensic provides ensures delivery of a new level of value to the end-client.”

Pansensic will be announcing more key partnerships in Q1 and Q2 2023.