Superb analysis. We had a high-level understanding and some was new, a real wake up call. It’s the granularity of the analysis that will take us to the next level and allow us to improve customer retention.

Every brand that supplies a product or service needs to listen to their existing and potential consumers in order to stay relevant and competitive. Collecting star ratings from websites can be useful but it’s emotions that drive your consumers’ behaviour, not their opinion.
For over 4 years we have been extracting emotions such as frustration, anger, delight, and excitement from consumer generated text data and using them to explain and predict key behavioural trends for global brands, innovation agencies, and market research consultancies.
Superb analysis. We had a high-level understanding and some was new, a real wake up call. It’s the granularity of the analysis that will take us to the next level and allow us to improve customer retention.
Even greater insight is achieved by organisations who triangulate their consumer feedback data with their employee feedback data.