Superb analysis. We had a high-level understanding and some was new, a real wake up call. It’s the granularity of the analysis that will take us to the next level and allow us to improve customer retention.
Every brand that supplies a product or service needs to listen to their existing and potential consumers in order to stay relevant and competitive. Collecting star ratings from websites can be useful but it’s emotions that drive your consumers’ behaviour, not their opinion.
For over 4 years we have been extracting emotions such as frustration, anger, delight, and excitement from consumer generated text data and using them to explain and predict key behavioural trends for global brands, innovation agencies, and market research consultancies.
Know your audience intimately
We have leveraged the experience learnt consulting for a large and diverse set of consumer brands to develop a specific Hybrid Text Analytics (HTA) module aligned with the challenges of identifying, attracting, and retaining an engaged customer base.
Our Consumer Experience solution understands and harnesses the motivations driving millions of consumers and delivers critical advantage to your brand’s development. Everything you need to know to improve your service or innovate your next product exists within consumer generated text data about you and your competitors.
Proven to improve customer experience
A solution that you can rely on
Kickstart a new project
Kickstart is an easy, low-cost opportunity to pilot Pansensic in your organisation on a small scale project with specific goals. There are three simple steps to begin.